I sign my work.

I started in 2015 as co-founder of JCG Agency, running performance campaigns for education, retail and sports clients. By 2022 I was Digital Director at Jotabequ Grey, a 130+ person agency in the WPP network, one of three directors reporting to the CEO. That year I also brought generative AI into the agency, before most of the industry had tried it.

In 2023 I founded Blockchain Jungle, and in 2024 I co-founded Dojo Coding, where I'm CMO and Head of Product. Today I design agent harnesses down to the evals and the memory layer, and I ship them with AI agent teams. I read and change code; agents write most of it; I own what reaches production.

I care about freedom more than efficiency. It's why I work on technology that moves power toward individuals, and why I wrote The Last Skill.